Last spring I was having a conversation with eminent Canadian conservationist Norm Rubin when I had a sort of ‘road to Damascus’ moment in my faith of a greener future. We had been discussing how to make green energy alternatives really work, and I had been more than doubtful. Norm saw fit to hit me square in the eyes with one of those wisdom arrows a man of his stature keeps handy in his intellectual quiver. The proverbial scales (or were they carbon deposits) fell from my eyes. For Norm the answer was simple. What the world needed – nay what it yearned for – was a bonafide “Energy iPod”
